What’s In A Name?

June 9th, 2008 Nichelle

A rose is arroz is arose.
You may have chuckled at the names and spellings of many of the new startups, but they are smart enough to give their company a distinct so as to not have any trademark issues later.

clipped from www.latimes.com

 

Give your company a distinct name

 

By Karen E. Klein, Special to The Times

June 9, 2008

Dear Karen: The name I want to use for a small publishing firm is being used by a firm not in the publishing sector. Can I use it?
Answer: Pick a name not already in use. It will differentiate your firm and save you from legal conflict.

That said, if the other firm is in a completely unrelated category, and it’s not a famous trademark, you’d probably be fine using the name, said Doug Wolf, co-chairman of the trademark group at Wolf, Greenfield & Sacks, an intellectual property law firm based in Boston.
But problems can arise if there’s even remote overlap.
“A retail store using a trademark might overlap with a clothing manufacturer using the same mark,” Wolf said. “A publishing company and a widget-maker would be OK, but if a mark is being used by a publisher and a blog, that could create confusion.”

By the way, Kluster has a project where creating names is crowdsourced. Check out Name This.

Posted in Uncategorized
«
»
You can leave a response, or trackback from your own site.
  • http://rosja.sitecity.ru/ rosja dziewczyny

    I am really fan of your blog.

  • http://fastcredit7423.us.splinder.com/post/807962/TipsForFastCreditRepair Fast Credit Repair

    I appreciate your info! Thanks!

  • http://howrefinance.com auto refinace

    I enjoy reading your posts. Thanks for all the hard work. Sara

  • http://h credit tips

    Great job on this site. I like comming here to read your articles. Keep up the good work!

  • http://toma.tvp.su/ Toma

    Many Thanks for this post.
    Toma