The Basics For A Small Business Marketing Plan

You have a business plan, but do you have a marketing plan?! First, you develop your core message well.  It is the important thing for a marketing plan is establishing a core message which will be communicated consistently on your website, business cards, and other marketing materials. This message is a more succinct version of your company’s mission statement.  Then you can determine how to find people who can create a website, blog and or logo that can communicate your message.

If you have not created a name for your business yet, then have someone do it for you. Name This is a site where creating a name is crowdsourced.  Within 48 hours, you will have three possible choices for your business for only $99.

Hiring a web design can be difficult as there is no standard cost for a website.  Shop around and inquire by researching sites you like.  Browse CommandShift3 which is like a “Hot or Not” for websites.

For logos, you may want to check out Logo Sauce.

clipped from www.smartbiz.com

Here are the basics needed in a marketing plan for new entrepreneurs:

  1. A core message
  2. A great logo and brand
  3. A Web site
  4. Business cards
  5. Exposure
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  • http://yourmediamentor.com monique

    Dont forget about PR! Thats a very important basic marketing strategy.