
Last fall I met Jon Stein, the founder of Betterment at Finovate East. A few weeks ago I met with Jon to talk about Betterment. Initially I thought it was a dashboard for all your investments similar to Mint, but Jon explained that Betterment is more than that. It is an investment portfolio that any US resident can join. There is no fee to join and no transaction fees. There is no minimum balance. Think of it as an online investment club that which allows you to sign up in a matter of minutes.
You can have the Betterment account as well as your 401k, SEP IRA or other investment accounts. They are not mutually exclusive. The investment portfolio is diversified. Presently there are 6,000 users but it is growing about 20 percent monthly.
To learn how the investment portfolio is doing, emails are sent quarterly to account holders as well as for each transaction. You can transfer money from you bank account to deposit into your Betterment seamlessly. Quarterly rebalancing of the investment portfolio is done automatically.

Betterment can be used for long term and short term investing. You can save for short term goals like weddings or vacation as well as long term goals like retirement. Allocation of based on your personal risk tolerance.
Now why use Betterment? For me, the short answer is “no financial planner, no worries.” A lot of people have not been keen on their financial investments because they are afraid they are going to do something wrong and/or it will cost too much money. Betterment is a simple way to diversify your assets as well as get your feet wet if you are new to investing.
From Jon Stein,
Betterment helps customers overcome investing inertia by breaking down traditional barriers and getting rid of unnecessary steps. In five minutes, you can be set up with a smart, set-and-forget, long-term investment account. It’s the way investing should be.